Hi, we are about to launch a mobile app that provides the user the ability to keep a diary of their outdoor-related activities, including GPS tracking/locations, photos, etc. and the users will be able to share it. We are an outdoor sports apparel/footwear company. This app will have our name on it but will not take any orders or directly market any of our products. We will not be charging a fee for this app.
to me, this is a digital-age form of institutional advertising and should be expensed. i'd love to hear your thoughts on this--is it capitalizable or is it an expense?
thank you
