Have you used a resume service to help polish your resume?

Do companies use finance people to create their marketing content?

Do you let someone else cut your hair so it looks its best, or is that cheating?

Do you wear a suit to an interview even though it's your only suit and you only wear it to interview?

Does an athlete get to be at the top of his game by doing it himself, or does he seek help from a coach on the sidelines who can see what he can't see because of his own self-paradigm?

This is a question that confounds me, Anonymous, and you certainly aren't alone in asking it. How is getting help so that you can figure out how to do something you aren't trained to do - unearth YOUR value, message YOUR value, and create a marketing document that sells YOUR unique value - cheating?