The following was a question posed by a Controller during a recent Revenue Recognition webinar :
I have a conceptual question. I'm not sure I understand the purpose of the ESP's. In the example given in the webinar by Mini, if the subscription is sold at $2,000, then why would you recognize that revenue at anything other than $2,000?
The webinar speakers will offer their thoughts, but please feel free to comment and share your perspective as well.