In other words, how do I know if I’m just wasting my time?
Is ROI assessment of personal branding possible?
Answers
You cannot really measure, and the payoff may be years away. Devote a limited and focused amount of time, generally not over 8 hours a week, and perhaps only 4. Also provide regular time for expertise development. Lastly provide personal time...avoid being a grind.
I think the quick and easy answer is that if you aren't getting stellar opportunities that are a great fit with your skill sets and which come with more money, then either a) you're wasting your time; or b) you're not well-branded.
"Measurable" in personal branding among finance executives might be ...
-- getting an 85% increase in salary package
-- moving into a
-- constantly having recruiters call you with opportunities that are a fit for you
-- being sought out as an industry expert.
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Human Capital