"In your experience, how are short-term deals or deals with an early out typically handled for Bookings? "
This question was asked at a recent webinar, now available on-demand:
"Why Companies Need a Bookings Policy, and How to Create One"
Please add your thoughts about it below. Thanks!
Depending on the term and business model. if you are dealing with contracts that are month to month and have high rates of churn, then I would use MMR or CMRR as my key metric vs a booking or arr metric. if churn is low, i would consider an arr metric manage any customer drops as part of my churn calculation.
