Bitcoin: Next Steps?

Many of us have commented on Bitcoin as a currency. There have been some good discussions surrounding that. Generally speaking, while the jury is out, the juggernaut is proceeding as State/paper virtual currencies are pretty archaic and difficult to use, so the block-chain-based currency has significant value to add, and isn't going to be addressed by State actors. My question relates to the BlockChain itself, and its application to the business world. Check out (referencing Len Green) this analysis, which is one of many that has popped up. I pose to you, given the opportunity to execute a transaction that is truly visible, how would that help your business? Could it supplant iTunes tracking of DCMA rights? Perhaps it addresses the larger Copyright track-and-pay problem? Maybe it is something entirely different. How could this concept affect your business model? http://www.businessinsider.com/the-future-of-the-blockchain-2014-4