"What's your view on annualizing bookings (if it's a 6 month deal of $10k, reflecting and reporting ARR as $20k)?"
This question was asked at a recent webinar, now available on-demand:
"Why Companies Need a Bookings Policy, and How to Create One"
Please add your thoughts about it below. Thanks!
It depends on your classification. if you report in terms or arr and your contracts generally renew, then i think it makes sense to reflect this as arr and if a customer does not renew, then you would show the impact as churn. however if your business in monthly or seasonal, then you may wan to consider using a different metric like CMRR.
